How it started - The Brighton Beard Co.

Established, designed and manufactured in the seaside town of Brighton, our brand encapsulates the style and spirit of the bearded lifestyle.

The Brighton Beard Co. was founded in 2013 by couple Lloyd and Jessica, who wanted to create a distinctive beard-care range that championed both style and nourishment for the urban beardsman.

Lloyd had grown a beard and realised he needed to find some kind of beast control, before his boss’ “shave it” taunts got the better of him. However, there were no products on the market that really grabbed his attention. So his beau, Jessica, who had been struggling to find employment yet wanted to put her time into something both creative and productive (whilst also partial to a fluffy face) Together, they created The Brighton Beard Co.; and the rest as they say, is history. And Lloyd’s beard lived happily ever after.

Men’s beard care products - our journey

Inspired by our surroundings of the scenic South Coast of England, we looked to the beards of the sea as our muse. And so, each our products are named after local and lawless smugglers, moonshiners and best loved villains from around the East Sussex area. Each with their own anecdote based on true stories, mostly consisting of a whole lot of mischief and misfortune, we like to imagine these sea scoundrels to have wild, gnarly beards.

From Creampot Tom to Jevington Jigg, each product is handmade in small batches with 100% natural ingredients, carefully chosen for their beard benefits and their impeccable fragrance. By creating quality, hand crafted products with all natural ingredients, The Brighton Beard Co. provides beard care to nurture your facial fur; making your beard the best it can be.

Take a look at our collections!